A New Frontier

In my career, it has always been taboo to associate with employees and as the dinosaur corporations emerge into our technologically advanced age, they do become extinct. I didn't understand why, mostly because I am of the reptilian breed as well. 

Recently I was exposed to a marketing idea that was cooked up by some city leaders that included my new boss. Money. The idea and execution of it was money. 

Now I've always built the business inside the 4 walls and that concept still works. Execution and quality of food and service. I also mentioned the big no no. With most companies that would extend to social media. Don't friend the staff. Big mistake, unless you suck as a boss. 

If you have the confidence in your product and staff, a click, like, share, etc. equals a half a cent of advertising money you didn't have to spend. If the staff believes in you and your product, viral is only a click away. 

I'm a quick study but I will admit, I was close to becoming a fossil.